As I mentioned in my last post, my portfolio is now finished. Because I share all of my work on slideshare - I figured I would do the same with this piece.
For the best viewing experience, expand to full screen on the lower right corner. If you are interested in what you see, lets have a chat about it.
-P
Hire me.
Excuse my absence as I’ve been busy.
My 2011 spring semester flew by and proved to be quite productive; I finished my portfolio and completed a creative brief re-visioning project called ‘Jesper’. And so began my last summer semester of five years at the Academy of Art University.
The conclusion of my spring semester was quickly (as in the same day quick) followed by an opportunity to intern at Pereira & O’Dell. Crossing this threshold between school and the real world is something familiar to me. During my education, I have had the chance to intern four different times. The gatekeepers that enable these opportunities have been central to my progress as a planner – Cameron Maddux at the Academy of Art University, Virginia Alber-Glanstaetten at Publicis Modem, Nick Talbert at MediaMind and in this instance my past instructor Justin Cox at Pereira and O’Dell helped make it happen.
During the past seven weeks I have learned a lot; but I also re-enforced what I already knew. Without going into a deep amount of detail, here are a few of the skills I strengthened during my time at POD.
Paris Daniell
707.333.2045
parisdaniell@gmail.com
My 2011 spring semester flew by and proved to be quite productive; I finished my portfolio and completed a creative brief re-visioning project called ‘Jesper’. And so began my last summer semester of five years at the Academy of Art University.
The conclusion of my spring semester was quickly (as in the same day quick) followed by an opportunity to intern at Pereira & O’Dell. Crossing this threshold between school and the real world is something familiar to me. During my education, I have had the chance to intern four different times. The gatekeepers that enable these opportunities have been central to my progress as a planner – Cameron Maddux at the Academy of Art University, Virginia Alber-Glanstaetten at Publicis Modem, Nick Talbert at MediaMind and in this instance my past instructor Justin Cox at Pereira and O’Dell helped make it happen.
During the past seven weeks I have learned a lot; but I also re-enforced what I already knew. Without going into a deep amount of detail, here are a few of the skills I strengthened during my time at POD.
- Hunting down information and gathering research.
- Digesting and distilling information to its essence.
- Identifying themes and articulating strategic opportunities.
- Displaying it all in a dynamic and interesting way.
Paris Daniell
707.333.2045
parisdaniell@gmail.com
Spring Break
With the arrival of spring breakI hoped to post an update with what I've been working on.
My Urban Sociology class at AAU required that we do an ethnographic study on a group of people in an urban setting. During the same time in my Portfolio class, we were asked to think about a social experiment. Yard sales came to mind after hearing my father-in-law was going to hold one. I kept wondering why people go to these yard sales. So I decided to investigate and observe, and then use my data for both of the assignments.
My Urban Sociology class at AAU required that we do an ethnographic study on a group of people in an urban setting. During the same time in my Portfolio class, we were asked to think about a social experiment. Yard sales came to mind after hearing my father-in-law was going to hold one. I kept wondering why people go to these yard sales. So I decided to investigate and observe, and then use my data for both of the assignments.
One of those famous 'Oh yeah, I need to write in my blog', post's.
Fall 2010 semester has been amazing so far.
I have been privileged enough to not think about account planning in my classes, and instead pursue projects on my own time.
History of Gaming: This class is super loose; basically you have the entire semester (15 weeks) to create a game; either analog or digital. I chose to create a board game.
The instructor is there to help play-test and provide feedback - but he requires you to be self motivated enough to approach him - which is great because I am one of the few people that possess that in the class.
Playing a game is one of the most basic and instinctual ways to learn something; I look forward to learning how to leverage those elements more effectively.
History of Comics: This class is a lot more structured, despite it being a test class at AAU. The instructor guides you through comics and what stories they told from the early '40's to the present day. The requirements are much more academic, you are quizzed, tested, and expected to write about your opinions. This has got to be the most interesting lenses to view American history and the changes in culture.
History of Aesthetics: John Dobson teaches this class, who also taught me in 'The power of myth and symbol'. He will blow your mind over and over, in each class - 'Dobsinian' thinking is indeed an absolute delight. The requirements for this class are well balanced, the notes are already transcribed - which allows you to direct all your attention to lecture. There are three 100 question matching tests, and a take-homne essay that accompanies it when you turn it in. Aesthetics deals with the question of what is beautiful, and this philosophy will greatly impact the way you see others and the world around you.
Creativity: By far the most abstract class I've taken, but also one of the most inspiring. Creativity is taught by Roland Young - who lectures and crits with an inspiring technique that has been honed over the some 40 years he has been teaching. So far we have developed two posters and have now moved over to film (which is great for Paris' Angling Epic) There are no words to describe the experience of Roland, so take the class. Can you dig it?
Personal Project: Among the many side projects I have been working on, my most enjoyable and laborious has been "Paris' Angling Epic. My love for angling, film, and digital strategy have led me to create this channel after seeing all the many attempts on YouTube (Brands and aspiring individuals). My hope is that, if I know my shit, I can create a successful angling identity online.
Curiously though, I took a short video of our new kitten, Fish, and experimented. My theory, a cute kitten playing catch can garner more hits than my fishing clips, purely because of content.
I was right, Fish accumulated 545 hits in the first 3 days it was online, 200+ the first hour. What does this mean?
I don't know, but I think it's related to the content + form equation of creativity, and how the balance of that must be present in everything.
I think this does a good job of updating my year so far, but I shall strive to keep it more frequent.
Keep exploring,
Paris
I have been privileged enough to not think about account planning in my classes, and instead pursue projects on my own time.
History of Gaming: This class is super loose; basically you have the entire semester (15 weeks) to create a game; either analog or digital. I chose to create a board game.
The instructor is there to help play-test and provide feedback - but he requires you to be self motivated enough to approach him - which is great because I am one of the few people that possess that in the class.
Playing a game is one of the most basic and instinctual ways to learn something; I look forward to learning how to leverage those elements more effectively.
History of Comics: This class is a lot more structured, despite it being a test class at AAU. The instructor guides you through comics and what stories they told from the early '40's to the present day. The requirements are much more academic, you are quizzed, tested, and expected to write about your opinions. This has got to be the most interesting lenses to view American history and the changes in culture.
History of Aesthetics: John Dobson teaches this class, who also taught me in 'The power of myth and symbol'. He will blow your mind over and over, in each class - 'Dobsinian' thinking is indeed an absolute delight. The requirements for this class are well balanced, the notes are already transcribed - which allows you to direct all your attention to lecture. There are three 100 question matching tests, and a take-homne essay that accompanies it when you turn it in. Aesthetics deals with the question of what is beautiful, and this philosophy will greatly impact the way you see others and the world around you.
Creativity: By far the most abstract class I've taken, but also one of the most inspiring. Creativity is taught by Roland Young - who lectures and crits with an inspiring technique that has been honed over the some 40 years he has been teaching. So far we have developed two posters and have now moved over to film (which is great for Paris' Angling Epic) There are no words to describe the experience of Roland, so take the class. Can you dig it?
Personal Project: Among the many side projects I have been working on, my most enjoyable and laborious has been "Paris' Angling Epic. My love for angling, film, and digital strategy have led me to create this channel after seeing all the many attempts on YouTube (Brands and aspiring individuals). My hope is that, if I know my shit, I can create a successful angling identity online.Curiously though, I took a short video of our new kitten, Fish, and experimented. My theory, a cute kitten playing catch can garner more hits than my fishing clips, purely because of content.
I was right, Fish accumulated 545 hits in the first 3 days it was online, 200+ the first hour. What does this mean?
I don't know, but I think it's related to the content + form equation of creativity, and how the balance of that must be present in everything.
I think this does a good job of updating my year so far, but I shall strive to keep it more frequent.
Keep exploring,
Paris
Lake Amador - Paris' Angling Epic - EP01
Aushlee and I took a nice vacation before the summer came to an end. Our destination Lake Amador, does offer camping, though we felt it may be more exhausting if we are float tubing. So our solution was to stay at a Best Western in nearby Jackson. This allowed us to really relax and stay comfortable, while being able to fish all day long. Here is a video from our adventure, also the first episode of my new fishing web show 'Paris' Angling Epic'.
Social Gaming - getting the last slice of consumer's time pie.
Social gaming is a hot topic right now; and I've predicted this in earlier posts.
- GameStop buys Kongergrate: $ n/a
- Google buys Slide: $182 million
- Google invests in Zynga: $100 million
- Disney buys Playdom: 400 - $750 million
- EA buys Playfish: $270 million
This is just a short list, too.
So why are companies buying up social gaming faster than flies on sh**t?
Time.
Nielson is telling us that sites like Facebook and Twitter account for 22.7% of time spent on the web; the next closest activity is online games, which make up 10.2%.
Nielson is telling us that sites like Facebook and Twitter account for 22.7% of time spent on the web; the next closest activity is online games, which make up 10.2%.
With the social media game being owned by Facebook, Twitter, and other channels - gaming is the last slice of the consumer's time pie. I think companies are seeing this, and how many people are spending their time (and money) on social games.Rumor is that 'Google Games' will soon be on our digital doorstep, and I feel that other gaming platforms will arising too.
Things are still mushy and many things aren't concrete - but the future of social gaming is looking interesting.
So, ill leave you with the words of Jesse Schell, whom I recently saw speak about the 'Gamepocalypse' at the YBCA -
So, ill leave you with the words of Jesse Schell, whom I recently saw speak about the 'Gamepocalypse' at the YBCA -
"Micro-payments and social media are like chocolate and peanut butter"If you are interested in this subject - I highly recommend reading Jesse's presentation from Gamepocalypse.
What's your opinion on this mad rush of companies buying up social gaming brands?
Paris
Case study: The old spice guy
This campaign created huge buzz, and will soon be poorly ripped off by a huge number of other brands. When it comes down to it; the Old Spice
campaign was human, and that's what sparked its success.
Here's W+K's video case study - I see this as a place-marker in the history of digital strategy.
campaign was human, and that's what sparked its success.Here's W+K's video case study - I see this as a place-marker in the history of digital strategy.
Empire Avenue
There are a lot of social media games out there, but this one has peaked my interest. It's called Empire Avenue, and it is based on the mechanics of the stock exchange.
One of my favorite features is the integrated 'Influence Advertising' - i.e., a play version of Google's search ads.
My share price hasn't increased much, but we will see how the future fares for [PSD].
Keep exploring.
Paris
EAVB_SNZUWSNWNZ
IGN sums it up pretty well - "Empire Avenue makes social media fun – and measurable – by tying users' virtual share price on the site to activity, reach and engagement on external social networks like Facebook, Twitter, Flickr and blogs. The more active and influential a user is on the site and around the web, the higher their virtual share price. "If the idea still doesn't make much sense; here is a video they made that introduces you:
One of my favorite features is the integrated 'Influence Advertising' - i.e., a play version of Google's search ads.
My share price hasn't increased much, but we will see how the future fares for [PSD].
Keep exploring.
Paris
EAVB_SNZUWSNWNZ
SCRABBLE
Sometimes I question why I do things. Making this video was one of those times. Is it possible that I just really like to create, even if there is little story to it? I recently got FCP and have begun to tinker and teach myself.
Here's I effectively take advantage of the speed settings, and condensed an hour-long SCRABBLE game into a one minute clip. (5000 times the normal speed, in case you were wondering.)
Enjoy, and go create for no specific reason at all. Think visual free writing.
First Person Float Tube Bass Fishing HD
My first attempt at filming with my new Hatcam. I caught two nice Largemouth Bass on the float tube.
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